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Elon Musk Spreads FOMO with California Tax-Infused Tesla Sales Pitch

Tesla charging station

In a tweet that shines a spotlight on a dwindling tax credit, Elon Musk built some urgency for Tesla sales in California. | Source: Shutterstock

By CCN Markets: Elon Musk is bringing the FOMO, or Fear of Missing Out. The Tesla CEO tweeted out a reminder that federal tax credits for buying a Tesla will drop by half on July 1. He pointed out in another tweet that EV buyers in California will still have the Golden State’s $2,500 tax credit.

US tax credit of $3750 drops in half for Tesla on July 1. Order online in a few mins at Return in 7 days for full refund.

— Elon Musk (@elonmusk) June 14, 2019

The Tesla Tax Credit Halvening

The current tax credit is half of what it was prior to January 1. Last year, Tesla buyers had a very enticing $7,500 U.S. tax credit for buying an EV.

Elon Musk is one of the world’s most famous engineers and industrialists. But he also managed to encapsulate the perfect car sales pitch in one short tweet:

1. Build value. 2. Create urgency. 3. Answer objections.

The $3,750 federal tax credit for plug-in electric vehicles is a really nice incentive that creates value in a Tesla purchase. Musk was gunning for some FOMO sales by creating urgency. If you wait a month to buy a Tesla, you’ll lose $1,875.

And giving new drivers seven days to test drive their vehicle and return it for a full refund if desired is Tesla’s way of handling objections.

Considering the cars aren’t purchased in a dealership, this overcomes any objections the customer may have. They can just return it if they find they have any.

Musk Pumps Resale Value in California

Earlier this week at the automaker’s annual shareholder meeting in Mountain View, Calif., Elon Musk pumped the FOMO on Tesla resale value as well.

“I think it’s basically financially insane to buy anything except an electric car that is upgradable to autonomy … It’s long term resale value will be less & less … It’s like riding a horse using a flip phone.”—@elonmusk 🐴📞 $TSLA #EV

— Tesla New York (@TeslaNY) June 13, 2019

Regarding autonomous capable vehicles, he said:

“Every car made since October 2016 is capable for full autonomy with replacement of the computer alone. We’ll still need regulatory approval, but the capability will be there.”

Tesla Solar Roof Incentives

Elon Musk also tweeted that early trials are commencing for the Tesla Solar Toof Tile V3.0.

Tesla Solar Toof Tile V3.0 starting early trials

— Elon Musk (@elonmusk) June 13, 2019

Tesla’s solar roof has some nice federal and state tax incentives as well. In all states, Tesla’s solar and energy storage products get consumers a 30% federal income tax credit.

In the electric solutions company’s home state of California, homeowners can reap enormous financial benefits from California’s Self-Generation Incentive Program.

The program gives California residents an incentive to generate and store their own electricity using storage solutions like Tesla’s Powerwall.

This reduces strain on the utility power grid and saves the state money in the long run on wear and tear of its infrastructure.

Estimated rebate values range from $2,900 to $5,800.

About The Author

Wes Messamore

Grew up reading Isaac Asimov, J.R.R. Tolkien, The Bible, Ayn Rand, John Locke, and Robert Heinlein while listening to conservative talk radio, reading used economics textbooks, and reading through most mainstream political newspapers and magazines. Striving with all I am to become healthy, wealthy, and wise. Email me | Follow Me on Twitter

This article was edited by Gerelyn Terzo.

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