Inside the big business of corporate gifting: How one scrappy startup plans to up-end a multi-billion dollar industry of fruitcakes and branded swag

Lane Weaver/Token Token, a New York-based startup that offers “gifting” services for businesses, is attempting to re-envision the corporate gifting industry by providing tasteful, hand-wrapped gifts.Token founder Jonathan Jarvis says that companies should look at gift giving as an opportunity to build a relationship with their customers. It’s no secret that the industry known as…

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